The football is over, but has the drinking stopped?

For weeks, there was always another match to build the day around. Plans changed, evenings started earlier and drinking on a Tuesday felt no different from drinking on a Saturday because the football made it feel like an occasion.

Now the final has been played, has the drinking returned to normal with it?

Perhaps you’re still opening something around the time a match would have kicked off. Maybe the drinks you bought for the tournament have long since been replaced, or evenings without alcohol now feel noticeably flatter than they did a few weeks ago. You might not think anything of it, and it might even be too early to know whether it’s an issue, but the end of the football can give you a little perspective.

The question isn’t whether you drank more during the World Cup, because plenty of people did. The more revealing question is whether you’ve naturally gone back to the way you drank before it.

The football may have explained why your drinking increased. It can’t explain why cutting back again now feels more difficult.

world cup drinking by television

During the World Cup, Drinking More Was Easy to Explain

One of the things major tournaments do remarkably well is make drinking feel completely ordinary.

There’s a match on, so friends are coming over. The weather is good, so the pub is full. Even if you’re watching at home, opening a beer before kick-off feels like part of the occasion rather than a decision you’ve consciously made.

Without really noticing, the usual boundaries begin to shift. You drink on evenings that would normally be alcohol-free. You start earlier because the match starts earlier. You buy more because there are several fixtures coming up, and if everyone around you is doing something similar, it becomes very easy to believe nothing has changed. And that’s the case for so many people.

The tournament ends, the extra alcohol disappears from the shopping list and life settles back into its usual rhythm. The football came and went, and so did the drinking.

For others, though, those few weeks become the start of something that lasts longer than the tournament itself, because repeating the same behaviour over several weeks can make a huge difference.

It’s often only once the obvious reason has gone that those changes become easier to see.

residential programme

Has the Drinking Returned to Normal?

When people start wondering whether alcohol has become a problem, they’re usually comparing themselves to the wrong person.

If your idea of problem drinking is someone whose life has completely fallen apart, it’s easy to dismiss your own concerns. You’re still working. You’re still looking after your family. You’re still functioning, so it doesn’t seem reasonable to ask whether your relationship with alcohol has changed.

A much better comparison is with yourself. Think back to the weeks before the tournament began. How often were you drinking then? How much attention did alcohol take up in your day? Did you spend much time thinking about your first drink, or was it simply something that happened occasionally without much thought?

Now think about today. Perhaps you’re drinking on evenings that would once have been alcohol-free. Maybe you’ve started buying alcohol automatically during the weekly shop, or you’ve noticed yourself looking forward to that first drink long before you’ve finished work. You may have planned to cut back once the football ended, only to find yourself quietly postponing it until next week.

You Don't Need to Wait Until It Gets Worse

That first conversation isn’t about judgement, and it’s certainly not about persuading you into rehab. It’s about understanding what’s changed.

At Abbington House, we support people who feel they need time and space away from drinking—even when work, family life and everyday responsibilities are still being managed.

You do not need to have reached a crisis or decided whether alcohol addiction is the right label. Sometimes the clearest sign is simply that drinking has become harder to control, more difficult to step away from or more important than you want it to be.

Our 28-day residential stay gives you, or someone close to you, the structure, support and separation needed to step away from alcohol, understand what has changed and begin moving forward.

Speaking to Abbington House

If the last few weeks have brought something into focus, you can call and ask. The conversation doesn’t commit you, or them, to anything.